, webmaster of the excellent fansite The
Haley Osment Zone , was first with the news that
on 21st April 2004, Haley made a appearance at a press
conference in Japan to promote the release of Secondhand
Lions there. It was a stunning appearance by Haley,
whose popularity in Japan is evident. Click on the banner
below to view the video of the press conference and
for screencaptures of Haley's appearance in Japan.
press reviews have been extremely positive. One
in Japanese has given Secondhand Lions 8 stars out of
10 and it looks as if Secondhand Lions will be well
received in Japan.
on 15th June 2004 , closer to the release of Secondhand
Lions in Japan on 3rd July 2004, the official
Japanese website ramps up their campaign for the
film with a new
section featuring a beautiful new banner , a new
video of Haley talking about the film, and bonus features
which include downloadable " Print
Goods " (customised , and very cool, Secondhand
Lions stationary ), and downloadable wallpaper
for your desktop screen!
Japanese campaign's attention to detail is astonishing,
because they not only are obviously focusing their marketing
campaign around Haley's popularity, but they are also
taking advantage of the love that the Japanese have
for cartoons, after all, the adult Walter was a cartoonist.
Besides this little picture of Walter and the lion featured
in the title ....
two other cartoons of Walter and the lion also appear
on the official Japanese website, one showing Walter
wrestling with Jasmine the lion ....
and other very sweet cartoon showing Walter sitting
side by side with Jasmine the lion and hugging her.
video of Haley is especially wonderful. Obviously meant
to play in cinemas nationwide in Japan , it begins with
a closeup of Haley Joel Osment, looking straight into
the camera with a smile and twinkle in his eyes as he
says , " Hello to everyone in this theatre....
I'm Haley Joel Osment. " The effect is immediately
mesmerising , as Haley goes on to speak in English (
with a Japanese voiceover) about how much the film means
to him. He asks cinema goers to join him " this
summer" to experience the story of Secondhand Lions,
and ends his short message with a sentence in Japanese
, said with such sincerity and confidence. This is then
followed by the Japanese trailer of Secondhand Lions.
to view the promotional clip (4MB)
effect of this promotional theatrical short is incredible,
with Haley speaking directly to the theatre goer . He
is thoroughly charismatic and obviously speaks from
the heart , and one can imagine the effect he must have
on the Japanese theatre goer !
less than 2 weeks to go before the July 10th 2004 release
of Secondhand Lions in Japan, the official
Japanese website once again updated the site
with a new banner , focusing on the touching relationship
between young Walter and his uncles. The release date
is also prominently stated in this new banner for the
voice at WOWOW
Online featured a great interview
with Haley Joel Osment about his role in Secondhand
Lions , complete with a picture of a signed Secondhand
Lions Japanese poster which fans can win in a special
also makes the cover of the July 2004 issue of Japanese
magazine , NONSTOP
ENGLISH WAVE ( vol 100 ) .
Japanese are well known to do things in style , and
what they are doing with the Japanese campaign for Secondhand
Lions really gives the film the respect it deserves.
: check out the different versions
of the Region 2 DVDs and VHS released in Japan :